SEREI (suh-ray), meaning beauty and peace, is inspired by laid back SoCal vibes and beautiful, exotic places that we daydream of.
What started out as a hobby, hand-making clothing from dead stock fabrics in 2014, quickly became a small business that turned into a swim line. Before the start of 2018 all of our pieces were hand cut and sewn by the owner and one family member. We now have some help which enables us to focus on creating more pieces with the best fits possible for you! Our swimwear is thoughtfully designed and made in LA, in small runs, where we are part of the entire process of creating a suit from start to finish.
This is for the free-spirited babes who enjoy comfort and effortless style - every piece is designed to make you feel your best everywhere you go.
Thank you for being a part of our little journey!